Ampush Insights

4 Common Questions About Partnering With Ampush

4 Common Questions About Partnering With Ampush

By Kelly Lammerts • September 16, 2016

I help our vertical teams determine which brands are the best fit for Ampush and our managed solution approach. Along the way, I typically see four common questions about what partnering with Ampush entails. Here is an overview of what brands should know:   1. Is Ampush an agency? How…

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How Ampush Grew Magazine Subscribers by 5.3X

How Ampush Grew Magazine Subscribers by 5.3X

By AC • September 13, 2016

Ampush has a great deal of experience working with digital media brands, from driving website traffic to paid user acquisition to mobile app downloads. Here’s a quick dive into how we were able to leverage our data-driven approach and industry expertise to increase the number of paid subscribers for…

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The Ampush Approach to B2B Facebook Strategy

The Ampush Approach to B2B Facebook Strategy

By Elad Mehl • September 9, 2016

Recent research tells us that 37% of Facebook users fall between the ages of 30-49, a sizable audience of individuals who are likely decision makers at their jobs. B2B advertising on Facebook has been growing lately, and with good reason! Read on to see how Ampush has mastered B2B…

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Successfully Launching a Media App on Facebook

Successfully Launching a Media App on Facebook

By David Lee • September 7, 2016

Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…

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Financial Services Advertising: Product or Lifestyle Imagery?

Financial Services Advertising: Product or Lifestyle Imagery?

By Ryan Veling & Claire Baum • September 2, 2016

Financial Services TV placements typically take the route of vacation getaways (from your points), guilt-free shopping sprees (you’re earning points), and exciting future plans (with the right finance management plan)- but does this work on the new frontier of advertising: Facebook? Ampush’s team of data-crunching Analysts recently took this financial…

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Ampush’s Best Practices for Facebook Video Ads

Ampush’s Best Practices for Facebook Video Ads

By Ampush Media & Entertainment Team, Ampush Gaming Team, and Ampush Ecomm Team • August 30, 2016

Users are watching more videos on Facebook each day: there are more than 8 billion video views each day on the platform (up from 1 billion a year ago). Ampush has been leveraging this rich story-telling format since 2014 and has learned a thing or two about what types of videos,…

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The 6 Best A|B Tests for Mobile Performance Campaigns

The 6 Best A|B Tests for Mobile Performance Campaigns

By Alba Mertira • August 28, 2016

Ampush Analysts combine our industry and platform expertise with good old fashioned testing to drive serious results for our partner. Across our entire portfolio of clients, spanning more than 10 verticals, here are the 6 most impact advertising AB tests for mobile performance campaigns   1. Each Audience’s Preferred Creative…

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Ampush Extends Peak Performance with Creative Refreshes

Ampush Extends Peak Performance with Creative Refreshes

By Anna Parmelee • August 28, 2016

Facebook users spend an average of 20+ minutes on Facebook each day and are scrolling through content faster than ever – Facebook says teens consume content two and a half times faster than people in their 60s. This data tells us that posts get “old” quite fast. How can top…

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The Benefits of 360 Video on Facebook

The Benefits of 360 Video on Facebook

By Conner Cole • August 16, 2016

Facebook’s new 360 Video Ad unit is much more than a fun branding toy- it’s a new storytelling format that can bring viewers to a deeper level of a brand’s narrative, allowing them to “enter” the world of that ad. Ampush has long found that video ads can boost performance…

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Harnessing The Promotional Power of Contests for an Insurance Brand

Harnessing The Promotional Power of Contests for an Insurance Brand

By Michael Lucas • August 15, 2016

Insurance marketing has seen plenty of innovation over the years: from the use of cute animals as a spokesperson to the increased use of humor (e.g. Flo and Mayhem). At Ampush, we’re always looking out for the next opportunity to try something new and innovate, which led us to a…

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