Ampush Insights

Instagram Creative Strategy: Go Against the Grain

Instagram Creative Strategy: Go Against the Grain

By Vansh Talwar & Stephen Young • August 12, 2016

Despite the recent release of video-centric Instagram Stories, the primary Instagram feed remains largely filled with still images. Many brands quickly noted the high quality/high production value of most Instagram images and tailored their own Instagram creative strategy accordingly. Meanwhile, Ampush took the exact opposite approach for one partner’s…

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Instagram User Acquisition for a Tech Services Brand

Instagram User Acquisition for a Tech Services Brand

By Gabe Byrne • August 5, 2016

When a prominent Tech Services brand came to us to help them drive free trials from social Ampush knew that clearly conveying their product’s value prop would be crucial to lower Instagram user acquisition costs. As our partner branding included clever and witty messaging, Ampush identified Instagram as being a great…

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How Ampush Increases ROI With Twitter Event Targeting

How Ampush Increases ROI With Twitter Event Targeting

By Lucas Gottlieb • August 2, 2016

Ampush helps partners increase ROI from their DR and MAI performance campaigns by utilizing Twitter’s Event Targeting feature to tap into highly engaged audiences. Twitter users who are discussing and following a live event online are much more engaged with Twitter content than an average user and are more likely…

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Enhance Your Lead Nurturing Strategy with Facebook Ads

Enhance Your Lead Nurturing Strategy with Facebook Ads

By Elad Mehl • July 29, 2016

User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…

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How We Used A Retail YouTube Trend to Drive Food Subscriptions On Facebook

How We Used A Retail YouTube Trend to Drive Food Subscriptions On Facebook

By Thomas Daffern • July 5, 2016

Creative strategy is one of the top levers available to brands advertising on Facebook, Instagram, Twitter and Pinterest. This is especially the case for our food-centric partners. At Ampush, we emphasize innovation and thinking outside the box (wait for it…) to create ads that capture the viewer’s interest. Recently, we…

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How We Helped An Ecomm Brand Connect to New Customers on Instagram

How We Helped An Ecomm Brand Connect to New Customers on Instagram

By Diana Mackie • June 21, 2016

Instagram is a great platform for visual brands, and it was a particularly great fit for one of our partners, Framebridge, who’s custom framing services includes a from-your-Instagram-to-frame offering. As a relatively new start-up, Framebridge wanted to attract new, loyal customers. Framebridge hoped to drive offline conversions and…

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Creative Strategies for Travel Season

Creative Strategies for Travel Season

By Ampush Creative Team • June 12, 2016

With the recent release of Facebook’s DPA ads for travel brands, it’s clear that travel advertisers are ready to up their Facebook advertising game. As it’s now peak travel season, we wanted to share a few of our top creative strategies for making the most of the travel season for…

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Ampush’s Take: Mary Meeker’s Internet Trends Report

Ampush’s Take: Mary Meeker’s Internet Trends Report

By Ali Vivinetto • June 10, 2016

Each year, Mary Meeker of KPBC releases her Internet Trends Report as the definitive guide to what’s happening in digital. The scope is vast — everything from global internet usage trends to re-imagining the future of transportation — and the content is incredibly relevant to all eCommerce marketers. Since…

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Why Brands Should Work With An Official Marketing Partner

Why Brands Should Work With An Official Marketing Partner

By Diana Mackie • May 30, 2016

Being an official marketing partner with Facebook, Instagram, Twitter and Pinterest means Ampush has been recognized for being able to provide top-notch advertising software, services and performance. Official partners have specialized expertise in advertising and marketing tactics tailored to each platform. Our status as an official marketing partner of the…

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The Right Way To Approach Credit Card Acquisition Campaigns

The Right Way To Approach Credit Card Acquisition Campaigns

By Conner Cole • May 25, 2016

Most brands approach credit card acquisition campaigns with generic display ads and an emphasis on driving top of the funnel website traffic. Ampush, however, has developed an improved, performance-oriented approach to credit card acquisition from Facebook using our signature tech + team approach that both improves the customer journey…

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