The Ultimate Growth Machine
Designed by experts for experts,
AMP is engineered for performance.
Tools for Every Step
Creative
Audiences
Measurement
Optimization
Reporting
Reach Exactly the Right Person
Connect with hyper-targeted audiences using customer data from multiple sources

Select Features
- Lookalike audience modeling
- Segmentation by website, in-app or custom events
- Location, weather, demographic, behavior and interest-based targeting
- Device and OS targeting
- Cross-device retargeting
- Inclusion and exclusion targeting
- First- and third-party data integration
Data Sources
CRM
Website
Data Partners
API
Send The Right Message
Create thousands of stunning ads personalized to your audiences

Select Features
- Bulk ad creation and upload
- Dynamic image and copy personalization from xml feeds
- Seamless integration with in-house creative capabilities
Track the Metrics that Matter
Define custom metrics that track customers across devices and throughout the buying cycle

Select Features
- Integration with all major mobile measurement partners
- In-app event and downstream metric tracking
- Support for 10 distinct conversion events
- Universal Ampush pixel collects data across platforms
Maximize Campaign Efficiency And Performance
New! Manage, analyze, and optimize performance

Select Features
- Optimize and scale: AMP’s intuitive IF - THEN - WHEN framework delivers precise campaign analysis and enables thousands of campaigns to optimize and scale within seconds.
- 24/7 management: AMP runs on a global scheduling engine, driving conversions with the right message to the right audience at the right time in markets all over the world
- Real-time boosts: Auto-segmentation capabilities boost campaign performance dynamically in real-time
- Instant analysis: Analyze and evaluate the impact of every action on your campaign and maximize performance with on-demand cohort analysis, campaign insights summaries, and comparative analytics with KPI indicators insights
See Results On-Demand
Make better decisions with 24/7 access to campaign performance and insights tailored to your business objectives

Select Features
- Self-serve reporting accessible on-demand
- Full transparency into true media spend, revenue, and downstream metrics
- Customizable metric tracking
- Fast data aggregation provides constantly refreshed campaign data