Case Study: Driving International Growth through iOS 14.5 for Mixtiles
Goal:
Removable wall art brand Mixtiles was looking to replicate their US success in international markets that historically had unfavorable unit economics. Additionally, iOS 14.5 created challenging conditions for growth. Ampush’s goal was to increase Facebook-driven revenue in these markets while stabilizing costs.
The Ampush Approach:
Our team consolidated campaigns from 4 countries into a single Facebook campaign, giving the Facebook algorithm additional signal. Employed Dynamic Language Optimization to run top-performing ad creatives in multiple languages.
Results:
Grew revenue by 162% across Spain, Italy, Austria, and the Netherlands. Reduced Facebook CPAs by 74% and increased ROAS 191% in these markets, blunting the impact of iOS14.5.
