Case Study: Increasing Conversion using Landing Pages for Tovala


Tovala is a smart oven combined with fresh food delivery service: A complex product that requires heavy consumer education: Ampush’s goal was to drive scale within fixed efficiency limits.

The Ampush Approach:

Created a portfolio of landing pages to deliver tailored messaging to different audiences.

Built 25 landing page variants, testing multiple different components in each variant.

Varied landing page messaging, including price callouts & financing options for retargeting audiences and product explainer videos for prospecting audiences.

Employed tech to increase page load speed, especially on mobile.

tovala LPs

Conversion rate for paid Facebook traffic improved 20%.

Revenue increased by ~25%.