Ampush Named Pinterest Marketing Developer Partner, Further Strengthening Capabilities on Mobile-First, In-Feed Advertising Platforms
June 18, 2015
AMP integration with Pinterest offers advertisers added opportunity for success across multiple in-feed publishing platforms
San Francisco (PRWEB) June 17, 2015 — Ampush, a leading provider of mobile-first, cross device advertising solutions, announced today that it has accepted Pinterest’s® invitation to become one of its Marketing Developer Partners (MDPs). This will enable Ampush to integrate its AMP marketing software with Pinterest’s Ads API. Already a Facebook Marketing Partner and Twitter Marketing Platform Partner (MPP), Ampush joins an exclusive group of companies with access to Pinterest, Facebook, Instagram, and Twitter. Pinterest’s Ads API program aims to help advertisers scale their Pinterest marketing objectives while improving the platform for Pinners who are actively discovering creative content and products.
“Pinterest’s immersive experience and highly engaged, rapidly growing global user base makes it a no-brainer for marketers seeking to grow their businesses,” said Jesse Pujji, CEO and founder of Ampush. “This integration advances our strategy of providing one platform with which the CMO can buy media across mobile-first, identity-based, in-feed ad platforms. We can’t wait to unleash our powerful marketing software and unbeatable expertise for customers eager to perform on Pinterest.”
The integration will simplify the creation, optimization, and measurement of Pinterest advertising campaigns to deliver performance at scale for Ampush customers. Ampush has successfully executed advertising campaigns on both the Facebook and Twitter platforms on behalf of top companies worldwide. The Pinterest partnership and Ads API integration marks yet another milestone in Ampush’s evolution as a critical partner for businesses looking to achieve mobile-first objectives, including customer acquisition, e-commerce, app installs, and website conversions as well as in-app conversions.
Initially, Ampush will focus its Pinterest advertising on a select group of existing Ampush customers, including Twice. Early feedback has been terrific. “We have been testing Pinterest ads with Ampush for a few months now with great results,” said Chris Luhur, Director of Marketing and Community at Twice. “Through both organic and paid initiatives, Pinterest has proven to be a great new customer acquisition channel for us. We are optimistic about future growth opportunities on the platform.”
This announcement follows months of substantial growth for Ampush. The company recently grew its leadership across several core departments, including Engineering, Product, and Marketing. In the last 12 months, Ampush has doubled its number of employees and added sales presence in major markets, including Los Angeles, Atlanta, and Boston.
Ampush leverages its leading marketing software, AMP, and a managed approach to drive profitable advertising results on Facebook, Twitter, Instagram, and Pinterest. The company helps mobile-focused marketers acquire, engage, and retain new users, generate sales, and maximize return on investment. The AMP platform powers ad buying, management, and insights thereby making it easy for advertisers to reach people with smarter, in-feed ads. Ampush has offices in San Francisco, New York, Los Angeles, Boston, and Atlanta.
See the official announcement – here.