Facebook sPMD Ampush to End Year on $70M Run Rate
November 19, 2013
Growth Trajectory Expected to Continue as Ampush Focuses Exclusively on the Fast-Growing Native Ad Space
San Francisco (PRWEB) November 19, 2013
Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it will end the year on an impressive $70M run rate of spend on platform, up from $15M last year. The company also doubled its customer base during the same period and will end the year with nearly 100 employees, up from 35 at the end of last year.
As a bootstrapped company, Ampush continues to invest profits back into its fast-growing native advertising business. Earlier this month, Ampush announced the sale of its Actions Business Unit, which helps post-secondary education clients achieve advertising success across online channels including search and display. The company is now 100% focused on building out its native advertising software, including its AMP 2.0 marketing platform, a comprehensive software offering developed specifically to help advertisers achieve measurable business objectives across mobile-first native platforms such as Facebook and Twitter.
As the native advertising industry continues to grow and more native platforms develop offerings, advertisers will need closely integrated and streamlined technology partners that serve ads across multiple native platforms in order to achieve optimal ROI. BIA/Kelsey conservatively predicts that native ad spending in the context of U.S. social media advertising alone will climb to $4.57 billion by 2017. Currently, approximately 30% of time on the internet is spent on social platforms, yet only 10% of digital ad spend is focused there. This gap creates a massive opportunity for marketing technology companies like Ampush. Ampush has already begun to capitalize on this market opportunity, investing significant resources into the evolution of its native software offering and team growth over the last year. A large portion of Ampush’s new hires have been within its engineering and media analytics teams.
“Native advertising will be the biggest opportunity in the online ad space in the coming years, as other companies strive to emulate the success of Facebook’s advertising model,” said Jesse Pujji, co-founder and CEO at Ampush. “We’re extremely well poised to continue our fast-paced growth trajectory as we continue to build best-in-class marketing software that drives customer success on native platforms.”
Having already more than doubled its customer and employee count in 2013, Ampush will continue its expansion in 2014, growing its existing San Francisco headquarters and New York office significantly. The company will also begin expanding internationally, initially focusing on the Asian Pacific and Latin American markets.
Ampush is a technology company that helps advertisers achieve measurable business objectives on mobile-first native platforms such as Facebook and Twitter. Ampush’s AMP 2.0 marketing software takes the complexity out of native platform advertising by combining programmatic media optimization tools with rich audience data and end-to-end measurement solutions to deliver targeted reach at scale. Ampush is a top Facebook Ads Strategic Preferred Marketing Developer (sPMD) powering fully-managed solutions for brands and direct response advertisers across travel, e-commerce, financial services, entertainment, and CPG.
Ampush is based in San Francisco with offices in Chicago and New York. For more information, please visit Ampush.com.
Facebook® is a registered trademark of Facebook Inc.