Ampush Facebook Marketplace Update – 01/21/21

Ampush Facebook Marketplace Update – 01/21/21

This report dives into the historic Black Friday and Cyber Monday period for advertisers which saw ecommerce sales grow to record heights for November. Our key finding from this period was that AOV increases do not necessarily translate to increases in ROAS, and might only be a sign of targeting a more expensive customer.

New economic stimulus, a new administration and changes coming to Apple’s iOS 14 mean that 2021 is shaping up to be a critical year for online advertisers.

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